I am a digital innovator with more than 17 years of experience developing and executing highly successful digital marketing campaigns. In recent years, my focus has been on creating strategic digital solutions that build and deliver a competitive advantage for our global brands.
Through my understanding of digital consumer behavior, data analysis and technology and my passion for melding traditional and digital advertising techniques, I have had the pleasure of being involved in and leading some of the latest and greatest innovative campaigns for major brands.
I live between five cities. I call Germany home and California the place I want to be.
Responsible for leading innovation, defining long-term vision and growth of the agency.
Managed Procter and Gamble's North American search and social business across GroupM/Catalyst.
Directed the digital strategy teams at GroupM agencies in North America.
Led the North American search operations across various GroupM agencies.
Guided marketing initiatives across multiple channels and markets in a fast-moving early-stage environment.
Founded creative consulting company to develop customer-driven online technologies and owned/earned marketing initiatives.
Supervised traditional and digital campaigns for online medical consultation service with an annual media budget of $25million+.
If I've learned one thing in 2014, it's that size does not matter -- insights do. Brands don't care how big your data is; instead, they want to know if you know how to use it and what they need to do next.
When the Internet first started to gain popularity, it was excitingly addictive. You could get lost for hours surfing the 'net. You would jump from page to page and topic to topic. I remember being stuck for hours behind the screen discovering new things
Pinterest's potential is on the rise. Columnist Benjamin Spiegel shares surprising stats on how dominant the social network has become.
Marketers are often in the dark when they make content strategy decisions. More often than not, they rely on data gleaned from out-of-the-box analytics -that only tells half the story.
LinkedIn as a highly-targeted communications channel that offers marketers great opportunity. For starters, it has considerable reach — +259 million members worldwide, with an estimated 100 million in the US alone.
Find new and meaningful solutions to old and often accepted problems and challenges.
It's working, but I believe it can be better! Lets sit down, test it, and improve it.
Let's take the data and create a story around it, something that will change the way you do business.
Leverage technology to get your message to the right customer in the right place for the right interaction.
1712 Pease Street, Houston, TX 77003